'Through Their Eyes' keeps rolling on the awards circuit


We are immensely proud of our 'little-project-that-could', and the shortlists and awards just keep coming for Jess Lawton's Through Their Eyes production for Maybelline, and agency HERO.

Here's a shopping list of all the achievements:

Cannes Lions
Silver Lion - Social & Influencer Social Purpose

Shortlist - Award for Bravery
Shortlist - Best Digital Campaign
Shortlist - Award for Diversity
Shortlist - Best Use of Social Media
Shortlist - Best Integrated Ad Campaign

AdNews Australia
Shortlist - Social Media Campaign of the Year
Shortlist - The Game Changer Award
Shortlist - Best Use of Content
Shortlist - Social Responsibility/Pro Bono

Grand Prix - Viral Video Stars
Silver Award - Social & Influencer
Silver Award - Entertainment Video
Crystal Award - Film
Crystal Award - Entertainment Video in Games

The Gerety Awards
Silver Award - Work for Good Cut

AWARD Awards
Gold Award - Integrated Digital Campaign
Gold Award - Social Video
Silver Award - Use of Talent & Influencers
Silver Award - Branded Content
Silver Award - Events & Experiences
Finalists - Creativity for Good, Advertising
Finalist - Creativity for Good, Equality

The Caples Award
Silver Award - Gaming
Bronze Award - Radical New Strategy
Shortlist - Health

D&D Awards
Shortlist - Gaming and Virtual Worlds

Mumbrella Awards
Shortlist - Campaign of the Year
Shortlist - Innovation
Shortlist - Collaboration

For a cosmetics brand like Maybelline NY – which has no obvious ties to gaming – creating an impactful campaign that makes sense for the brand and feels authentic is no mean feat. Here, Australia’s number one makeup brand found a way to make its initiative feel seamless by anchoring it in its brand mission, ‘give everyone the self-confidence to express their beauty, to play and to make change’. The insight that people suffer from skyrocketing amounts of harassment links to its existing brand platform Maybelline Brave Together, a global mental health programme to destigmatise anxiety and depression. It gives Maybelline’s voice legitimacy and credibility to act in the space, allying with its target audience – who also game.


Campaign of the Week, March 14 2023

Watch the film:


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Collingwood VIC 3066

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Chippendale NSW 2008

+61 2 9188 7823

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