Prad Sen loves to set a mood. Whether he’s making you dinner or shooting a music video, it’s all about flirting with the senses. His sumptuous work for Australian music heavy hitters (think: The Avalanches, Paul Kelly, Montaigne, Vance Joy) translates to commercial work that’s daring, lush, and very human. Playful and heartfelt, he loves crafting stories of both earnest emotion as well as absurdist humour and to explore the liminal spaces that lie between them.