Melle Branson spent her youth poring over her parents’ wedding photos and VHS tapes, hooked on the nostalgic pangs that swelled deep and empathic feelings. Ever since she has been harnessing the emotive power that media has to help shape public perceptions and drive positive action. Identity, family and culture are core themes that thread through every part of Melle’s practice. Her directorial work sits at the intersection of authenticity and art, bringing together real-life narratives with stylised performances to captivate, inspire and influence the masses.